Four years ago, we introduced
the "I Love My Independent Bookstore" contest to remind
readers that there are intangible, subtle elements that neither
the chains nor the web can provide. The feel of cozy
corners. The knowledgeable but unobtrusive guidance of book-loving
owners. The aroma of good, well-loved books. We're delighted
to announce the reintroduction of this popular contest.
Each month we're going to
give a $50 gift certificate (for use at your bookstore) if you
uncover the winning answer, the best
customer response (in 15 or fewer words) to "I Love My Independent
Bookstore Because..." (one
new national winner every month, starting in June.)
It's an easy contest to do. You don't even need
to sign up with us. Just display the contest
poster (PDF file, 447KB, 87sec download via dialup, 2.7sec
via cable/DSL.) Harvest the names and responses any way you like—have
your customers write their response on their business cards, on
scraps of paper, whatever (use 'em for your store mailing list.)
Each month, pick a finalist from your store. (Have fun with it!)
Then mail/email/fax/carrier pigeon us your selection. From the
pool of finalists, we'll select a monthly national winner. (Then
next month, start over again.)
We'll send out a press release to the national media announcing
each month's winner, and mentioning the independent bookstore involved.
We hope you have fun with
it. We hope it generates a lot of interest and brings in some
new customers. And we look forward to meeting
all of you—at Book Expo, and local tradeshows this year.
If you need more information, please contact us
directly at Contest@PublishingGame.com,
or fax us at (617)630-0945.
And thanks for all your hard work, and for keeping
our independent bookstores alive and flourishing.
(A division of
Peanut Butter and Jelly Press)
P.S. If you'd like to stock
our bestselling “Publishing Game” books, “Terrorism
and Kids: Comforting Your Child”,
or our perennial bestseller “The Infertility Diet: Get Pregnant
and Prevent Miscarriage”, you can order them from Ingram