FOR IMMEDIATE RELEASE
Alyza Harris, (617) 630-0945 Alyza@PublishingGame.com
and a Valued Source
(Boston, Massachusetts) — In
the eyes of prospective clients and customers, an architect, doctor,
or financial planner quoted often in the media enjoys a
shimmering halo of expertise not enjoyed by their colleague who
is in fact equally capable. Fern Reiss, who has been quoted herself
in The New York Times, The Wall Street Journal, Redbook, and
scores of other prestigious publications in the last six months,
now teaches professionals with credentials how to take their knowledge
to a wide, national stage, in a series of Expertizing workshops,
taking place at Ritz Carlton Hotels in Boston, San Francisco, and
New York City.
“The media are easier to reach than previously,” says
Reiss, whose books include The Publishing Game (three volumes)
and The Infertility Diet. “And because they’re pressed
for time, reporters and radio or TV producers can’t pound
the pavement looking for experts. But even so, no matter how much
you know, they’ll turn to you as an expert source only if
you can offer one or more media-worthy credentials.” These
- A book. Authors get miles more column inches than non-authors.
- A catchy web site. Author Philip Greenspun stands out from
other money and finance authors with the “Bill Gates Personal
Wealth Clock” at his site. “Journalists love it,” says
- An association. If you’re a child psychiatrist, that’s
good, but if you’re the founder of the National No-Bullying
Association, that rates exponentially more media coverage.
- A holiday. A technical services company Reiss consults for
is getting ready to unroll National Geek Day next year, a sure-fire
As part of her Expertizing workshops, Reiss teaches how to come
up with sound bites that condense a big idea into a memorable little
package. For instance, “Got milk? Get rid of it” was
part of the pitch that got Reiss’s views on infertility into
several women’s magazines.
In 2005, Expertizing workshops take place at Ritz Carlton Hotels
in San Francisco on April 13, Boston on May 22, and New York City
on May 31. The complete schedule can be found online at www.Expertizing.com,
or by calling (617)630-0945.
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